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WELCOME TO OUR NEW COFFEE SHOP!

<p><span style="color:">Best Beans. Best Coffee.</span></p><p>Best Place to Be</p>

Coffee gives you superpowers!

Where shall we send your discount code?

We will not share your details (see Privacy Policy)

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<p><span style="color:">'HERO' SECTION PURPOSE</span></p>

One chance to make a first impression!

1. HEADLINE (capture the visitors' interest);

2. SUBHEADLINE (reinforce the Headline/expand with more detail);

3. BENEFITS (what's in it for me?);

4. CALL TO ACTION/lead capture (connect with the visitor through an offer/lead magnet for further communication).

CONTENT TYPES:

1. A high-quality image (remember to check file size);

2. A video (background or on-page);

3. A slider or carousel;

4. An animated image;

5. Headings/text descriptions next to or in front of the visual content.

<p><span style="color:">'HERO' IMAGE TYPES</span></p>

1. PERSON/BRAND OWNER/FOUNDER

2. PRODUCT/SERVICE (inc CUSTOMER)

3. CONTEXTUAL (relevant to/congruent with the main text)

4. NON-CONTEXTUAL (not directly related to the main text but impactful or related in a subtle/subliminal way)

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Best Headline Ever

Subheadline