One chance to make a first impression!

1. HEADLINE (capture the visitors' interest);

2. SUBHEADLINE (reinforce the Headline/expand with more detail);

3. BENEFITS (what's in it for me?);

4. CALL TO ACTION/lead capture (connect with the visitor through an offer/lead magnet for further communication).

CONTENT TYPES:

1. A high-quality image (remember to check file size);

2. A video (background or on-page);

3. A slider or carousel;

4. An animated image;

5. Headings/text descriptions next to or in front of the visual content.